As you delve into the intricate world of Search Engine Optimization (SEO), you realize that not all links are created equal. Some links may boost your website’s ranking, while others may do the opposite. But what about the links that Google cannot crawl? Are they worth your time and effort? Let’s explore this question together.
Firstly, let’s define what we mean by a link that Google cannot crawl. Essentially, these are links that Google’s bots cannot follow to discover other pages on your website. These links can be internal or external, and they often occur in scripts, forms, or media files such as images and videos.
Now, you may be wondering why these links matter for SEO. The answer lies in how Google’s algorithm works. Google’s bots crawl your website to understand its structure and content. The more accessible your website’s pages are, the better they can be indexed and ranked. When Google’s bots encounter links that they cannot crawl, they may not be able to index some of your website’s content. This can result in lower visibility and rankings on search engine result pages (SERPs).
So, what are the types of links that Google cannot crawl? One common type is the “nofollow” attribute. This attribute tells search engines not to follow a link and not to count it as a “vote” for the linked website. This means that even if your website has a lot of “nofollow” links, they will not impact your ranking on SERPs.
Finally, let’s talk about “embedded” links. Embedded links are links that are hidden within media files such as images and videos. While they can be valuable for user experience, they may not be easily discovered by search engines. To make sure that search engines can crawl your embedded links, consider adding alternative HTML links.